Most people think of promotion in a cause-and-effect way. If I advertise (cause), people will call (effect). So I must advertise. This is wrong.Promotion is actually effect-determines-cause. If I want involvement (effect), what must I do to connect with those I want to be involved? Looking at it this way, I have more tools to tap: I may put an article in the newsletter, e-mail, ask a Sunday school class to make an announcement, make a video to show, create a webpage, get a pulpit announcement. Or any combination of these.It starts with connecting with the group we are wanting to get involved. Who are they? What are their interest and ideals? Why should they be interested in becoming involved with what you are doing? Where and how do they currently get their information?I have to connect with the group I am attempting to lead (get involved)
So I have to first connect with the group I want to involve and then determine how to communicate with them and become involved with them before I can expect them to become involved with me.
Is it just me, or is this revolutionary?
For more killer ideas, follow Keith at MARKETING ROUNDS
1 comment:
I'm new to this so forgive me if this has been overused. But sounds a lot like the "I have become all things to all men " verse from 1 Cor. Or am i wrong? Very highly touted at
http://thebridgetochurch.com/
Makes sense.
Post a Comment